The BitCanna coin is not a digital currency, it is a utility token. It can be used as a unit of account between consumers, businesses, and can be utilized directly by all users of the BitCanna platform. The BitCanna platform will be utilized for more than basic peer-to-peer financial transactions. Bitcoin would not enable this distinct, in-platform problem solving. Using the dedicated BitCanna network allows for a better scalable solution than any other blockchain platform could offer. The BitCanna platform will gain traction (adoption) by network effects. By marketing BitCanna as the blockchain platform for the cannabis industry, this binds the community and will continually strengthen the network.